World Liberty Financial (WLFI) has quickly become a major focus in the crypto market since its debut on September 16, 2024, thanks to its close ties with the Trump family. This decentralized finance (DeFi) project not only carries the "political halo" of the Trump family but also aims to create an innovative ecosystem that merges politics and finance through its governance token $WLFI and the dollar-pegged stablecoin USD1. Trump is listed as the "Chief Crypto Advocate," while his three sons—Eric, Donald Jr., and Barron—serve as "Web3 Ambassadors." This high-profile endorsement gives WLFI built-in traffic and has sparked discussions about its investment value and long-term potential.
Trump WLFI Purchase Links: Buy $WLFI on OKX, Buy $WLFI on Binance
The core appeal of WLFI lies in its "politics + finance" narrative. The $WLFI token grants holders voting rights on important matters such as protocol upgrades and ecosystem incentives, while USD1, as a stablecoin pegged 1:1 to the dollar, is backed by U.S. Treasury bills and dollar deposits, held in custody by BitGo, aimed at providing a liquidity foundation for the DeFi ecosystem. The project has also established strategic partnerships with leading institutions like Aave, Binance, and OKX, attempting to bridge decentralized and traditional finance. However, behind the high-profile endorsements and grand vision, what is WLFI's investment value? How can domestic users participate?
Investment Value: Opportunities and Risks#
Opportunities: Trump Endorsement and Market Speculation#
WLFI's uniqueness lies in its political background. The involvement of the Trump family not only brings brand effect but may also add value to the project through policy influence. For instance, the "GENIUS Act" passed in May 2025 provides a more favorable regulatory environment for stablecoins, which is undoubtedly beneficial for the expansion of USD1. Additionally, Trump's high activity on social media, especially the potential for "shilling" on Truth Social and X platforms, could further drive up the price of $WLFI.
From a market performance perspective, $WLFI has experienced significant price volatility in pre-market trading, peaking at $0.55 and currently stabilizing at $0.22, with a fully diluted valuation (FDV) of about $22 billion. For early investors who participated in the public offering at $0.015 and $0.05, even a mere 20% unlock has yielded over 14 times returns. This high return has attracted a large number of speculators, and market expectations for WLFI have risen due to the Trump family's "pump" capability.
Risks: High Concentration and Selling Pressure Concerns#
However, WLFI is not without risks. First, the token distribution is highly concentrated. The Trump family holds 15.75% of the tokens (approximately 1.575 billion), valued at about $1.89 billion, through DT Marks DeFi LLC; institutions and large holders like DWF Labs and Justin Sun also hold substantial shares. If these whales sell off after unlocking, it could exert tremendous pressure on the price. Secondly, the Trump family's historical performance in crypto projects has not been perfect. Although the TRUMP token once surged, it ultimately failed to maintain long-term value, and discussions about its "pump and dump" suspicions have never ceased.
Moreover, the non-transferability of WLFI tokens has sparked controversy. Early sale terms explicitly stated that tokens could not be freely traded until recently when the community passed an unlocking proposal with 99.94% support. While this has opened the door to liquidity, it also means that early investors' selling pressure may be concentrated after the September 1 launch. Coupled with technical issues (such as website outages) and transparency concerns, investors need to remain vigilant.
How Can Domestic Users Purchase $WLFI?#
For domestic users, participating in $WLFI investment requires using reliable trading platforms. Currently, OKX and Binance have launched WLFI/USDT perpetual contract pre-market trading, with potential support for spot trading in the future. Here are the specific steps:
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Register and Complete KYC Verification
Create an account on OKX or Binance and complete identity verification (KYC). Initially, WLFI tokens are limited to qualified investors (net worth over $1 million), but after launch, ordinary users can purchase through the exchange. -
Deposit and Trade
Deposit USDT or other supported assets into the exchange, then buy and sell in the WLFI/USDT trading pair. Note that pre-market perpetual contracts can be highly volatile, so it's advisable to set stop-loss and take-profit orders to manage risk. -
Through Decentralized Exchanges (DEX)
The WLFI token is deployed on the Ethereum mainnet and may trade on DEXs like Uniswap in the future. Users can connect wallets like MetaMask to DEXs to purchase $WLFI, but should be aware of gas fees and slippage risks. -
Follow Official Unlocking Process
For early participants, 20% of tokens need to be unlocked through the WLFI website's Lockbox smart contract. Specific operations can refer to the official website or Etherscan guides; do not click on unknown links to avoid scams.
Conclusion: Participate Cautiously and Make Rational Judgments#
As a DeFi project endorsed by the Trump family, $WLFI, with its political halo and stablecoin innovation, may continue to attract speculative funds in the short term. However, its highly concentrated token distribution, potential selling pressure risks, and controversies surrounding the Trump family's past projects remind investors to remain rational. For domestic users, it is advisable to participate through compliant platforms like OKX or Binance, closely monitoring market dynamics and unlocking progress. Whether WLFI's future is "taking off" or "plummeting" remains to be seen. Are you ready to join this "politics + crypto" feast?